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1 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
2 product market
эк. товарный рынок, рынок товаров, рынок продукции, рынок продукта (сфера купли-продажи продукции компании(ий), в отличие от рынка ресурсов; также сфера купли-продажи отдельного продукта)рroduct-market knowledge is such an asset — знание товарного рынка — это большой плюс
ATTRIBUTES: action 1. 7) а), agricultural, bullion, consumer goods, discount 1. 1) а), donor 1. 2) а), editorial 1. 2) а), farm 1. 2) а), n1, farmer 1. 1) а), fast-food, feeder cattle, flea, food 1. 2) а), gift 1. 1) а), gold 1. 2) а), n1, grain 1. 1) а), housing 1. 2) а), n2, livestock 1. 2) а), military 1. 2) а), peripheral 2. 1) а), pollution permit, produce 2. 1) а), n1б, raw material 1. 2) а), real estate, real goods 1. 2) а), replacement 2. 3) а), residential 1. 1) а), sci-tech 1. 2) а), silver 1. 2) а), n1
Syn:Ant:aftermarket 3), agricultural market, bullion market, consumer goods market, discount market 2), donor market 2), editorial market, farm market, farmers' market, fast-food market, flea market, food market, gift market, gold market, housing market, livestock market, military market 2) а), peripheral market, pollution permit market, produce market, real estate market, real goods market, replacement market, residential market, silver market 2), mercantile exchangeSee:aftermarket 3), agricultural market, bullion market, consumer goods market, discount market 2), donor market 2), editorial market, farm market, farmers' market, fast-food market, flea market, food market, gift market, gold market, housing market, livestock market, military market 2) а), peripheral market, pollution permit market, produce market, real estate market, real goods market, replacement market, residential market, silver market 2), mercantile exchange* * *. . Словарь экономических терминов . -
3 CMK
2) Бухгалтерия: Consumer Market Knowledge3) Безопасность: Complete Match Key4) Расширение файла: Card (Card Shop Plus)5) NYSE. Colonial Intermarket Income Trust -
4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 product comprehension
марк. знание [понимание\] товара* (полное представление о товаре, сложившееся у потребителя)The catalogue includes more than 1,000 colour photos to aid product comprehension. — В каталоге представлены более тысячи фотоснимков, способствующих лучшему пониманию товара.
The consumers acquire product comprehension by being exposed to market communication about brand attributes. — Потребители приобретают знание товара благодаря распространяемой на рынке информации о его свойствах и качестве.
Syn:See: -
7 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
8 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
9 pick up
1. transitive verb1) (take up) [in die Hand] nehmen [Brief, Buch usw.]; hochnehmen [Baby]; [wieder] aufnehmen [Handarbeit]; aufnehmen [Masche]; auffinden [Fehler]; (after dropping) aufhebenpick a child up in one's arms — ein Kind auf den Arm nehmen
pick up the telephone — den [Telefon]hörer abnehmen
pick up the pieces — (lit. or fig.) die Scherben aufsammeln
pick up something on the way home — etwas auf dem Nachhauseweg abholen
3) (become infected by) sich (Dat.) einfangen od. holen (ugs.) [Virus, Grippe]4) (take on board) [Bus, Autofahrer:] mitnehmenpick somebody up at or from the station — jemanden vom Bahnhof abholen
5) (rescue from the sea) [aus Seenot] bergen8) (find and arrest) festnehmen9) (receive) empfangen [Signal, Funkspruch usw.]11) (obtain) auftreiben (ugs.)12) (resume) wieder aufnehmen [Erzählung, Gespräch]13) (regain) wieder finden [Spur, Fährte]; wieder aufnehmen [Witterung]14) (pay)2. intransitive verbpick up the bill etc. for something — die Kosten od. die Rechnung usw. für etwas übernehmen
[Gesundheitszustand, Befinden, Stimmung, Laune, Wetter:] sich bessern; [Person:] sich erholen; [Markt, Geschäft:] sich erholen od. beleben; [Gewinne:] steigen, zunehmen3. reflexive verbpick oneself up — wieder aufstehen; (fig.) sich aufrappeln (ugs.)
* * *1) (to learn gradually, without formal teaching: I never studied Italian - I just picked it up when I was in Italy.) aufschnappen2) (to let (someone) into a car, train etc in order to take him somewhere: I picked him up at the station and drove him home.) auflesen3) (to get (something) by chance: I picked up a bargain at the shops today.) erstehen4) (to right (oneself) after a fall etc; to stand up: He fell over and picked himself up again.) sich erheben5) (to collect (something) from somewhere: I ordered some meat from the butcher - I'll pick it up on my way home tonight.) mitnehmen6) ((of radio, radar etc) to receive signals: We picked up a foreign broadcast last night.) reinkriegen7) (to find; to catch: We lost his trail but picked it up again later; The police picked up the criminal.) auf-, hochnehmen* * *◆ pick upI. vt1. (lift)▪ to \pick up up ⇆ sth/sb etw/jdn aufhebento \pick up up the phone [den Hörer] abnehmen; (make phone call) anrufen2. (stand up)to \pick up oneself up off the floor ( fig) sich akk [langsam] erholen, sich akk wieder aufrappeln fam3. (acquire)▪ to \pick up up ⇆ sth etw erwerbenshe \pick uped up an American accent while she was working in Boston sie hat sich, während sie in Boston gearbeitet hat, einen amerikanischen Akzent angeeignetI \pick uped up some useful ideas at the seminar aus dem Seminar habe ich einige gute Ideen mitgenommenwhere did she \pick up up the information? woher hat sie diese Informationen?to \pick up up a bargain [or good buy] ein Schnäppchen machento \pick up up a prize einen Preis verliehen bekommen4. (learn)5. (collect)▪ to \pick up up ⇆ sb/sth jdn/etw abholendo you mind \pick uping me up from the station? würde es dir etwas ausmachen, mich vom Bahnhof abzuholen?I \pick uped up the dry-cleaning while I was in town während ich in der Stadt war, holte ich die Sachen von der Reinigung abthe crew of the sinking tanker were \pick uped up by helicopter die Besatzung des sinkenden Tankers wurde von einem Hubschrauber an Bord genommento \pick up up passengers Fahrgäste [o Passagiere] aufnehmen7. (detect)▪ to \pick up up ⇆ sth etw wahrnehmenhe's awfully quick to \pick up up any mistakes in your grammar er reagiert immer wie der Blitz darauf, wenn man einen grammatischen Fehler machtto \pick up up the scent Witterung aufnehmento \pick up up the whiff of a fox einen Fuchs wittern8. (on radio)can you \pick up up Moscow on your radio? kannst du mit deinem Radio den Moskauer Sender empfangen?to \pick up up a signal ein Signal empfangen; ( fig)I'm \pick uping up signals that it's time we were on our way ich glaube, mir wird da signalisiert, dass wir uns jetzt auf den Weg machen sollten9. (increase)her career began to \pick up up speed mit ihrer Karriere ging es steil bergaufshe was \pick uped up by the police for speeding sie wurde von der Polizei wegen überhöhter Geschwindigkeit angehaltenthe teacher \pick uped him up on his pronunciation der Lehrer verbesserte seine Ausspracheto \pick up up £300 300 Pfund verdienenhe can \pick up up $100 an evening just in tips er kann am Abend allein in Trinkgeldern bis zu 100 Dollar machen13. (resume)we \pick uped up the conversation again more or less where we had left off the previous evening wir setzten die Unterhaltung mehr oder weniger da fort, wo wir gestern Abend stehen geblieben waren14.the consumer will be forced to \pick up up the bill for this scheme am Ende wird der Verbraucher für dieses Programm zur Kasse gebeten werden▶ to \pick up up the pieces die Scherben kitten▶ to \pick up up the threads den Faden wieder aufnehmenthey \pick uped up the threads of their conversation/discussion sie nahmen den Faden ihres Gesprächs/ihrer Diskussion wieder aufthey \pick uped up the threads of their marriage sie haben in ihrer Ehe einen Neuanfang gemachtII. vihis spirits began to \pick up up seine Laune begann sich zu bessernmy interest \pick uped up when the film became centred on the trial proceedings mein Interesse erwachte wieder, als der Film sich auf die Gerichtsverhandlung konzentrierte2. (resume)to \pick up up where one left off da weitermachen, wo man aufgehört hat3. (notice)▪ to \pick up up after sb jdm hinterherräumen▪ to \pick up up with sb mit jdm Bekanntschaft schließen* * *1. vt sepit's the sort of book you can pick up when you have a free minute — das ist so ein Buch, das man mal zwischendurch lesen kann
you just have to pick up the phone — du brauchst nur anzurufen
to pick up the pieces (lit, fig) —
the interviewer picked up this reference and... — der Interviewer nahm diese Bemerkung auf or knüpfte an diese Bemerkung an und...
2) (= get) holen; (= buy) bekommen; (= acquire) habit sich (dat) angewöhnen; news, gossip aufschnappen; illness sich (dat) holen or zuziehen; (= earn) verdienen; medal bekommen, erhaltento pick sth up at a sale — etw im Ausverkauf erwischen
to pick up speed —
you never know what you'll pick up (= what illness etc) — man weiß nie, was man sich (dat) da holen or zuziehen kann
3) (= learn) skill etc sich (dat) aneignen; language lernen; accent, word aufschnappen; information, tips etc herausbekommen; idea aufgreifenwhere did you pick up that idea? — wo hast du denn die Idee her?
4) (= collect) person, goods abholenI'll come and pick you up — ich hole dich ab, ich komme dich abholen
6) (= rescue: helicopter, lifeboat) bergenthey picked him up for questioning — sie haben ihn geholt, um ihn zu vernehmen
she got picked up at a party — die ist auf einer Party (von einem) abgeschleppt or aufgegabelt worden (inf)
9) (= find) road findento pick up the trail ( Hunt, fig ) — die Fährte or Spur aufnehmen
10) (RAD) station hereinbekommen, (rein)kriegen (inf); message empfangen, auffangen; (= see) beacon etc ausmachen, sichten; (on radar) ausmachen; (record stylus) sound aufnehmenthe surface was clearly picked up by the satellite's cameras —
we picked up a rabbit in the car headlights — wir sahen ein Kaninchen im Scheinwerferlicht
11) (Brit: correct, put right) korrigieren12) (= restore to health) wieder auf die Beine stellen2. vi1) (= improve) besser werden; (appetite) zunehmen; (currency) sich erholen; (business after slump) sich erholen; (engine) rund laufen; (= accelerate) schneller werden2) (= continue) weitermachento pick up where one left off — da weitermachen, wo man aufgehört hat
3) (inf)to pick up with sb (= get to know) he has picked up with a rather strange crowd — jds Bekanntschaft machen er hat mit merkwürdigen Leuten Umgang
* * *A v/t1. den Boden aufhackenb) aufpicken (Vogel):3. umga) aufnehmen:4. umga) ein Mädchen aufgabeln, auflesenb) jemanden aus dem Wasser ziehend) einen Anhalter mitnehmen6. eine Spur aufnehmen7. Strickmaschen aufnehmen8. umg einen Rundfunksender bekommen, (rein)kriegen10. in Sicht bekommen11. in den Schweinwerfer bekommen12. ergattern, erstehen, aufgabeln:pick up a few dollars sich (mit Gelegenheitsarbeiten etc) ein paar Dollar verdienen13. mitbekommen, mitkriegen, zufällig erfahren oder hören, aufschnappen:pick up a knowledge of French ein bisschen Französisch lernen14. Mut, Kraft etc wiedererlangen:pick up courage Mut fassen15. gewinnen, einheimsen umg:pick up profit Profit machen;pick up speed → B 417. pick o.s. up sich hochrappeln umg:a) aufstehenb) (wieder) hochkommen, sich erholen20. US umg eine Rechnung übernehmen (u. bezahlen)B v/i1. pick up after sb hinter jemandem herräumen2. figb) besser werden (Wetter etc)3. Bekanntschaft schließen, sich anfreunden ( beide:with mit)4. Geschwindigkeit aufnehmen, schneller werden, auf Touren oder in Fahrt kommen5. fig stärker werden (Wind etc)* * *1. transitive verb1) (take up) [in die Hand] nehmen [Brief, Buch usw.]; hochnehmen [Baby]; [wieder] aufnehmen [Handarbeit]; aufnehmen [Masche]; auffinden [Fehler]; (after dropping) aufhebenpick up the telephone — den [Telefon]hörer abnehmen
pick up the pieces — (lit. or fig.) die Scherben aufsammeln
3) (become infected by) sich (Dat.) einfangen od. holen (ugs.) [Virus, Grippe]4) (take on board) [Bus, Autofahrer:] mitnehmenpick somebody up at or from the station — jemanden vom Bahnhof abholen
5) (rescue from the sea) [aus Seenot] bergen8) (find and arrest) festnehmen9) (receive) empfangen [Signal, Funkspruch usw.]10) (obtain casually) sich (Dat.) aneignen; bekommen [Sache]11) (obtain) auftreiben (ugs.)12) (resume) wieder aufnehmen [Erzählung, Gespräch]13) (regain) wieder finden [Spur, Fährte]; wieder aufnehmen [Witterung]14) (pay)2. intransitive verbpick up the bill etc. for something — die Kosten od. die Rechnung usw. für etwas übernehmen
[Gesundheitszustand, Befinden, Stimmung, Laune, Wetter:] sich bessern; [Person:] sich erholen; [Markt, Geschäft:] sich erholen od. beleben; [Gewinne:] steigen, zunehmen3. reflexive verbpick oneself up — wieder aufstehen; (fig.) sich aufrappeln (ugs.)
* * *(telephone) v.abnehmen v. v.aufheben v.auflesen v.aufnehmen v.aufsammeln v.mitnehmen v. -
10 information
[ˌɪnfəˈmeɪʃən]additional information дополнительная информация alert information вчт. сигнальная информация audio information звуковая информация background information справочный материал checking information контрольная информация confidential information конфиденциальная информация consumer information информация для потребителей control information управляющая информация credit information информация о кредитоспособности current information текущая информация exact information точная информация for your information к вашему сведению formatting information вчт. информация о формате fresh information свежая информация further information дополнительная информация gather information собирать сведения group information информация о положении концерна information данные information донос information жалоба information заявление об обвинении information знания, осведомленность information знания information изложение фактических обстоятельств дела information информация, сообщения, сведения information информация information обвинение, жалоба information оповещение information осведомленность information передача сведений information сведения information сообщение information for users информация для пользователей information infrastructure информационная инфраструктура information management system информационная система management: information information system система управления информацией information on legal remedies информация о законных средствах судебной защиты information selection system система отбора данных information to shareholders информация для акционеров input information вчт. входная информация knowledge information вчт. информация типа знаний last minute information свежайшая информация management information управленческая информация market information информация о рынке misleading information дезориентирующая информация misleading information информация, вводящая в заблуждение misleading information ложная информация office information учрежденческая информация pertinent information информация, относящаяся к делу pictorial information наглядная информация privileged information приоритетная информация product information информация о товаре proprietary information информация, являющаяся собственностью фирмы relevant information релевантная информация semantic information семантическая информация shareholders' information информация для акционеров smoothed information сглаженные данные state information информация о состоянии status information информация о состоянии stored information хранимая информация subscription information форма подписки summary information итоговая информация supplementary information дополнительная информация visual information информация в наглядной форме vital information важная информация
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